Stochastic Models Applied to Consumer Behavior and the Analysis of Brand Switching Data via Latent Class Analysis

 


        Anastasiou Panagiota
        Supervisor: I. Panaretos
 

        CHAPTER 1
        INTRODUCTION

        1.1 The problem
        1.2 Terminology
        1.3 Plan of Thesis
        CHAPTER 2
        APPROACHES TO STOCHASTIC MODELING
        2.1 Type of Models and Characteristics of Stochastic Models of Buying Behaviour
        2.2 Heterogeneity of Consumer Brand Choice
        2.3 Survey of the Literature
        CHAPTER 3
        PURCHASE INCIDENCE MODELS

        3.1 The Negative Binomial Distribution Model

            3.1.1 Description of Negative Binomial Distribution Model

            3.1.2 The  Negative Binomial Distribution / Pareto Model

            3.1.3 Other Extensions of NBD Model
        3.2 Model of Interpurchase Times at the Individual Level

           3.2.1 The Usefulness of Models of Interpurchase Times at the Individual Level

        CHAPTER 4
        BRAND CHOICE MODELS

        4.1 Zero - Order Models

            4.1.1 Bernoulli Model

           4.1.2 Simple Multiple - Brand Model
        4.2 Markov Models

           4.2.1 Basic Definitions and Mathematical Properties of a First Order Markov Chain

           4.2.2 First Order Markov Chains
        4.3 Linear Learning Models (LLM)

           4.3.1 A Brief Description of LLM (Linear Learning Model)

 

        CHAPTER 5
        LATENT CLASS MODELS APPLIED TO BUYING BEHAVIOUR

        5.1 Restrictive and Unrestrictive Latent Class Model

            5.1.1 The Latent Class Model Unrestricted

           5.1.2 Some Restricted Latent Structures

           5.1.3 The EM Algorithm for Latent Class Models
        5.2 Latent Class Models Applied to Brand Switching Data

           5.2.1 Mixed Markov and Latent Markov Modeling

           5.2.2 Grover and Srinivasan Model (GS Model)

           5.2.3 Jain, Bass and Chain Model (JBC Model)

        5.3 Other Approaches With Latent Class Analysis

           5.3.1 Grover and Dillon Model

           5.3.2 Zahorik's Approach
   

        CHAPTER 6
        A COMPARATIVE ANALYSIS FOR BRAND CHOICE MODELS

        6.1 Linear Learning, Markov and Bernoulli Models

        6.2 Brand Switching Analysis Via Latent Class Models

          

        CHAPTER 7
        CONCUSIONS

   

        BIBLIOGRAPHY