Intention of visiting a new masticha shop
0 = NO
1 = YES
9 = DO NOT KNOW

Frequency of visit (annually)
1 = 1-2 times per week
2 = 2-3times per month
3 = 1 time per month
4 = 4-5 times per year
5 = Rarely

How far would you go to buy something from a Masticha Shop
1 = Only if it is close
2 = In a close region
3 = I will try to visit no matter how far it is

How important is the use of natural products?
1 = not important
2 = not so important
3 = indifferent
4 = important
5 = very important

1 = Male
2 = Female

1 = 15-20
2 = 20-25
3 = 25-30
4 = 30-35
5 = 35-40
6 = 40-45
7 = 45-50
8 = 50-55
9 = 55-60
10 = 60-65

Economic status (thousand euros per year)
1 = Low (0-10)
2 = Medium (10-20)
3 = High (over 20)