Variable 
Position 
Label 
Measurement Level 
Column Width 
Alignment 
Print Format 
Write Format 
Missing Values 
id 
1 
Questionnaire identification number 
Scale 
6 
Right 
F11 
F11 

visit.intension 
2 
Intention of visiting a new masticha shop 
Nominal 
8 
Right 
F11 
F11 
2, 3, 99 
freq.visit 
3 
Frequency of visit (annually) 
Ordinal 
13 
Right 
F11 
F11 
0, 9, 99 
distance.visit 
4 
How far would you go to buy something from a Masticha Shop 
Nominal 
13 
Right 
F11 
F11 
0, 9, 99 
natural.products 
5 
How important is the use of natural products? 
Ordinal 
8 
Right 
F11 
F11 
0, 9, 99 
recycling 
6 
How imporant is recycling 
Ordinal 
8 
Right 
F11 
F11 
0, 9, 99 
gender 
7 
Gender 
Nominal 
8 
Right 
F11 
F11 
0, 9, 99 
children 
8 
Number of children 
Ordinal 
8 
Right 
F11 
F11 
99, 6 
age 
9 
Age 
Ordinal 
8 
Right 
F11 
F11 
0, 99 
econ.status 
10 
Economic status (thousand euros per year) 
Ordinal 
8 
Right 
F8 
F8 
99, 0, 4 
prev.knowledge 
11 
Scale of previous knowledge regarding the shop and the related products 
Ordinal 
8 
Right 
F8 
F8 
99 
shop.image 
12 
Scale regarding the image and appearance of the shop 
Ordinal 
8 
Right 
F8 
F8 
999 
product.variety 
13 
Scale regarding the variety of products 
Ordinal 
8 
Right 
F8 
F8 
999 
intention.to.buy 
14 
Scale measuring the intention to buy from the shop 
Ordinal 
8 
Right 
F8 
F8 
999 
receipt.total 
15 
Total of the receipt (in euros) 
Ordinal 
8 
Right 
F8.2 
F8.2 

items 
16 
Total number of purchased items 
Ordinal 
8 
Right 
F8 
F8 

Variables in the working file 